Valencia CF recently launched their first fan polls with Socios.com, allowing fans to interact with the club in an innovative way.

One of the surveys gave Valencianistas the opportunity to choose between 3 players to complete a '360º challenge.' The player picked by the fans would have to complete a skill drill that would be recorded in 360º.

The recipient of the most votes was Thierry Correia, who was recorded undertaking the challenge at the Ciudad Deportiva.

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Socios.com has put Valencia CF in centre of the new era of fan engagement, committing to the use of Fan Tokens as a form of interaction between the club and its supporters. On July 27th, Socios.com and Valencia CF put one million Fan Tokens for sale. In just over two hours, fans from all over the world snapped up the $VCF.

Valencia CF are the first club to sell one million Fan Tokens, doing so in record time. Together with the Portuguese national team and the UFC, the club are in the Top 3 of sports entities in uptake for the innovative scheme.